Your brand isn’t your logo! So, what is brand, exactly and why is it important? Brand is your distinction and the promise you make to your customer. When getting to the core of a brand, or the Brand Soul, we ask three questions, “who are you, what do you do, and why does it matter?” The first two questions are easy to answer, the “why” is the part that can be elusive, but it is what drives a company.
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